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학       력
2009.05.05 University of Florida  문학박사
2004.08.19 Marquette Univ.  문학석사
2002.02.25 고려대학교  문학사
연구실적
<논문> 
Consumer’s Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence, HEALTH COMMUNICATION , 제35권(집) , 제6호 , PP.696~706 , 2020.05.11
4차 산업혁명과 광고·홍보 교육 과정의 미래: 학계와 업계의 관점을 중심으로, 광고연구 , 제115호 , PP.120~142 , 2017.12.31
인유두종 바이러스(HPV) 관련 언론 보도 경향 분석 : 건강 행동 유도 변인을 중심으로, 광고학연구 , 제28권(집) , 제8호 , PP.85~110 , 2017.11.30
How US Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General, JOURNALISM & MASS COMMUNICATION QUARTERLY , 제94권(집) , 제4호 , PP.943~971 , 2017.11.20
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine, Health Marketing Quarterly , 제34권(집) , 제2호 , PP.81~96 , 2017.06.11
Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues, Journal of Promotion Management , 제23권(집) , 제2호 , PP.303~319 , 2017.04.08
Prescription drug advertising and consumer stigma aboutdepression: The moderating roleof skepticism toward advertising, Journal of Communication in Healthcare , 제9권(집) , 제4호 , PP.298~307 , 2016.12.19
Prescription drug advertising, disease knowledge, and older adults’optimistic biasabout the future risk of alzheimer's disease, HEALTH COMMUNICATION , 제20권(집) , 2015.09.11
How do consumers in the Web 2.0era get information? Social mediausers' use of and reliance ontraditional media, Journal of Marketing Analytics , 2015.09.07
Tapping Into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research, Journal of Current Issues and Research in Advertising , 제36권(집) , 제2호 , PP.195~211 , 2015.05.11
Communication Strategies in Direct-to-ConsumerPrescription Drug Advertising (DTCA): Application of theSix Segment Message Strategy Wheel, JOURNAL OF HEALTH COMMUNICATION , 제20권(집) , 제5호 , PP.546~554 , 2015.05.04
Segmenting Green Consumers in theUnited States: Implications for GreenMarketing, Journal of Promotion Management , 제20권(집) , 제5호 , PP.571~589 , 2014.11.05
Cultivating the "Violent America" in the Minds of Koreans: The Potential Effects of American Television Shows on Korean College Students' Crime Estimates in the U.S., 한국언론학보 , 제58권(집) , 제5호 , PP.285~310 , 2014.10.30
Principles in Action: An Examination of Food andDrug Administration Letters Involving ViolativeInternet Promotions from 1997 to 2012, JOURNAL OF PUBLIC POLICY & MARKETING , 제33권(집) , 제2호 , PP.127~142 , 2014.09.24
Direct-to-Consumer Prescription Medicine Advertising and Seniors' Knowledge of Alzheimer's Disease, American Journal of Alzheimers Disease and Other Dementias , 2014.09.09
Direct-to-Consumer Antidepressant Advertising and Consumers' Optimistic Bias about the Future Risk of Depression: The ModeratingRole of Advertising Skepticism, HEALTH COMMUNICATION , 제29권(집) , 제6호 , PP.586~597 , 2014.06.01
Consumers’Optimism Bias and Responses to RiskDisclosures in Direct-to-Consumer (DTC) PrescriptionDrug Advertising: The Moderating Role of SubjectiveHealth Literacy, JOURNAL OF CONSUMER AFFAIRS , 제48권(집) , 제1호 , PP.175~194 , 2014.03.22
Direct-to-Consumer (DTC) AntidepressantAdvertising and Consumer MisperceptionsAbout the Chemical Imbalance Theoryof Depression: The Moderating Roleof Skepticism, Health Marketing Quarterly , 제30권(집) , 제4호 , PP.362~378 , 2013.12.05
When Numbers Count: Framing,Subjective Numeracy, and the Effectsof Message Quantification in Direct-to-Consumer Prescription DrugAdvertisements, Journal of Promotion Management , 제19권(집) , 제4호 , PP.488~506 , 2013.08.25
But It's Doctor Recommended and I Readthe Fine Print: Antecedents to DrugCompanies’Perceived Credibility, Health Marketing Quarterly , 제30권(집) , 제1호 , PP.63~79 , 2013.03.04
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