교수소개
부교수
2009.07.31 University of Missouri-Columbia (Ph.D)
2003.08.09 University of Florida (MA)
2001.02.20 서강대학교 (BA)
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The Effects of Message Specificity on Outcomes of Corporate Social Responsibility (CSR) Communication: Testing Perceived Social Distance as a Mediator, Sustainability , 제15권(집) , 제24호 , 2023.12.13
따뜻한 광고소구와 광고노출 조건이 브랜드 유능함 인식과 지각된 품질에 미치는 영향, 비즈니스융복합연구 , 제8권(집) , 제2호 , PP.53~62 , 2023.04.30
Crisis Management for Sustainable Corporate Value: Finding a Construal Fit between Social Distance, Crisis Response, and Crisis Severity, Sustainability , 제14권(집) , 제16호 , 2022.08.01
The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives, Management Communication Quarterly , 제36권(집) , 제1호 , PP.92~123 , 2022.02.01
How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes, Sustainability , 제13권(집) , 제12호 , 2021.06.15
The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context, PUBLIC RELATIONS REVIEW , 제46권(집) , 제2호 , 2020.06.01
The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model, JOURNAL OF BUSINESS ETHICS , 제158권(집) , 제2호 , PP.353~372 , 2019.08.01
CSR Evaluations Based on Contingent Factors: CSR Motives, Attitudes Toward CSR, and Purchase Intention, 한국광고홍보학보 , 2018.10.18
News framing of the U.S. immigration debate during election years: Focus on generic frames, Communication Review , 제21권(집) , 제2호 , PP.89~115 , 2018.06.05
What’s in a Name? Health Literacy Leaders Say Plenty!, Howard Journal of Communications , 제28권(집) , 제3호 , PP.234~248 , 2017.07.01
Are you feeling better about your body image? : Self-disclosure and psychosocial benefits in Dove’s “Campaign for Real Beauty” online discussion forum, 사회과학연구 , 제9호 , PP.171~189 , 2016.12.01
Understanding emotionally involved publics: The effects of crisis type and felt involvement on publics' emotional responses to different consumer product crises, Corporate Communications: An International Journal , 제21권(집) , 제4호 , PP.465~482 , 2016.07.28
When Cousins Feud: Advancing Threat Appraisal and Contingency Theory in Situations That Questionthe Essential Identity of Activist Organizations, International Journal of Communication , 제10권(집) , PP.1934~1949 , 2016.04.15
When groups in glass houses throw stones: Public expectations of how activist groups respond to identity threats, SOCIAL SCIENCE JOURNAL , 제52권(집) , 제2호 , PP.131~140 , 2015.03.26
Social categorization and cross-cultural exploration of third-person effects: Perceived impact of North Korea’s nuclear test on the self and comparison targets, Studies in Communication Studies , 제13권(집) , 제1호 , PP.50~57 , 2013.05.16
Finding primary publics: A test of the third-person perception in corporate crisis situations, Journal of Public Relations Research , 제24권(집) , 제5호 , PP.391~408 , 2012.11.01
Examining the interplay of an organization’s prior reputation, CEO’s visibility, and immediate response to a crisis, PUBLIC RELATIONS REVIEW , 제38권(집) , 제4호 , PP.574~583 , 2012.08.09