세부내용
University of Tennessee, Ph.D.
<연구논문>
박지선 & 이규혜 (2013). 남성 신세대 소비자의 자기우월감 성향과 의복추구가치가 브랜드 의식과 브랜드 행동에 미치는 영향. 브랜드디자인학연구,
11(3), 225-236.
Lim, H. & Park, J.-S. (2013). The effects of national culture cosmopolitanism on consumers’ adoption of innovation:
A cross-cultural comparison. Journal of International Consumer Marketing, 25(1), 16-28.
Park, J.-S., Fairhurst, A., & Lee, K.-H. (2012). How cognitive psychology can help explain exploratory search behavior
in online displays. Journal of Asian Regional Association for Home Economics, 19(4), 127-132.
Park, J.-S., Hyun, J., Fairhurst, A., & Lee, K.-H. (2012). Perceptions of presence as antecedents to e-tail shopping—An
extended technology
acceptance model. The Research Journal of the Costume Culture, 20(3), 451-462.
Park, J.-S. & Lee, K.-H. (2012). E-tail uses and gratifications to understand apparel consumers. The Research Journal of
the Costume Culture, 20(2), 272-285.
Park, J.-S. & Fairhurst, A. (2010). Consumer perception of social presence in E-tail Websites. Journal of the Korean
Society of Clothing and Textiles, 34(6), 997-1007.