교수소개

박지선 (Park, Jee-Sun) 사진

패션산업학과

박지선 (Park, Jee-Sun)
소속학과
패션산업학과
직위
조교수
이메일
jpark@inu.ac.kr
전공분야
뷰티케어 브랜딩, 브랜드 경험, 뷰티케어 유통
사무실
032-835-8259
세부내용
University of Tennessee, Ph.D. <연구논문> 박지선 & 이규혜 (2013). 남성 신세대 소비자의 자기우월감 성향과 의복추구가치가 브랜드 의식과 브랜드 행동에 미치는 영향. 브랜드디자인학연구, 11(3), 225-236. Lim, H. & Park, J.-S. (2013). The effects of national culture cosmopolitanism on consumers’ adoption of innovation: A cross-cultural comparison. Journal of International Consumer Marketing, 25(1), 16-28. Park, J.-S., Fairhurst, A., & Lee, K.-H. (2012). How cognitive psychology can help explain exploratory search behavior in online displays. Journal of Asian Regional Association for Home Economics, 19(4), 127-132. Park, J.-S., Hyun, J., Fairhurst, A., & Lee, K.-H. (2012). Perceptions of presence as antecedents to e-tail shopping—An extended technology acceptance model. The Research Journal of the Costume Culture, 20(3), 451-462. Park, J.-S. & Lee, K.-H. (2012). E-tail uses and gratifications to understand apparel consumers. The Research Journal of the Costume Culture, 20(2), 272-285. Park, J.-S. & Fairhurst, A. (2010). Consumer perception of social presence in E-tail Websites. Journal of the Korean Society of Clothing and Textiles, 34(6), 997-1007.